Dopo 10 anni trascorsi come designer per “Weekday” e “Cheap Monday”, Peter Jansson lancia il suo brand di denim: BeWider, ispirato alla scena rave degli anni ’90 e alla libertà individuale della moda di strada. Il suo parco giochi è la metropolitana!
Sii te stesso. Sii diverso. Sii gentile. Sii devoto. Sii rispettoso. Sii forte.
SII BeWider!
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